Jade Collins & Alanna Bastin-Byrne

What advice would you give to other women facing major life events or choices?

"Take care of and be kind to yourself. Give yourself time to think about what you really want, before you make any major decisions. Tune into your own self talk and make sure you are being a good advisor to yourself! Surround yourself with people who clap when you succeed, who will stand up for you when you aren’t in the room, and who tell you when you have food stuck in your teeth."

Jade Collins and Alanna Bastin-Byrne are Co-Founders of Femeconomy.com and sisters-in-law .They want you to shop brands with female leaders to create gender equality. Collectively, women make 85% of consumer purchase decisions. In Australia alone during 2015-16 this equated to $198.9 billion. Let’s use this economic lever to advance gender equality at a faster rate. It’s called The Femeconomy Effect.


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